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Monday, June 4, 2012

The boomerang effect...

Mastering the throw

If you throw a boomerang correctly, it is designed to turn back in your direction, landing right where you initially threw it. Hmmm. If you throw it correctly, and if you stay standing in the same spot. If you throw at approximately a 45 degree angle, instead of throwing it too far up in the air, and crashing it to the ground, breaking your beloved boomerang into bits. If you don't hold your hands awkwardly when it returns back to you, so as not to injure you fingers. A delicate process indeed. These guys make it look too easy. Same thing as when you see an expert seller at work.

Case in point

I have seen this happen so many times in my job. Personally, I am not one of those pushy salespeople who tries to pester people into buying from me. I don't have to. I just offer them something I know they're not going to find if they go around the corner into another department. Me. My help. My sincerity. I make them remember the way I spoke to them. I'm not going to give away my dialogue, but it always works. And even if they walk away, they come back to me.

If they like you...

They'll come back. The question is...did you make yourself likable to them? Did you offer them something they couldn't find anywhere else? Did you make them feel comfortable, and customize your conversation to their specific needs?


Listen to them. This is one way to set yourself apart. If they tell you something, and you remember it. And then incorporate it into a statement meant to assess what they are really looking for. What they need that maybe they didn't even know they really needed. Something that may even be a better fit than what they had initially chosen. If you remember their name without them having to repeat it, that is huge. Most people are terrible with names, and calling a person by name at least a couple times during that initial meeting will really make them appreciate you.

Sometimes, a customer will need more time to think things over. They might not be sure about investing the money, or that your solution is best for their needs. They might need more time to check things out. But as long as you make them remember you, and you have a positive attitude, they will probably come back to you.

Patience and trust

That's what it takes. For you to believe in your customer. For you to believe they WILL do what they say. Not getting upset, and scowling, while muttering about how inconsiderate they are for not coming back. Wait a minute. They ARE coming back. You know that, right? Because you talked to them in a way they respected. That made them remember you. And even though they may try to meander through a maze of other salespeople, they will ultimately spin back around to the place where you are standing. Because you made them remember you. And they didn't get that from anyone else.

Thanks for stopping by...CC

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