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Saturday, September 11, 2010
It's not about quantity
Again, you know the answer. No, it's not fair to you. It's downright detrimental to your success! You think the customer will be offended. You think they will try to get you fired. And so on....Hey! You should wake up, man! Nobody is going to hand you a trophy for getting the most customers who shop during a sale! Those are not your real money makers, and you know it! So why is it that you forget to add that client who's a doctor to your C@D, who adores you, and always comes back only when you are there? See the point I'm trying to make? It's just plain silly to send emails to your clients that a sale is coming, when you know there are going to be multiple ads everywhere! So why do it? Focus on those clients who would come in on ANY day you ask them, simply because they have the money, and want to shop with only YOU....